Depop vs Poshmark: Which Platform Should You Sell On?

Depop and Poshmark both sell fashion, but they attract different buyers and require different strategies. Here's how they compare and which one is right for your inventory.

Quick Comparison

• Depop: Younger audience, streetwear/vintage focus, 0% selling fee (US), social media vibe
• Poshmark: Broader age range, brand-name fashion, 20% fee, social sharing required

Fee Comparison

Depop Fees (US)

Since July 2024, Depop has eliminated selling fees for US and UK sellers. You only pay:

• Payment processing: 3.3% + $0.45 per transaction
• Boosting (optional): 8% additional fee on boosted sales
• No listing fees

On a $50 sale, you pay about $2.10 in fees - roughly 4.2% of the sale.

Poshmark Fees

• Sales under $15: Flat $2.95 fee
• Sales $15 and over: 20% commission
• No listing fees
• Shipping paid by buyer ($8.27)

On a $50 sale, Poshmark takes $10 - four times what Depop takes.

Audience and Demographics

Depop

Primarily Gen Z and young millennials. The vibe is Instagram-meets-marketplace. Buyers want unique pieces, vintage, streetwear, and Y2K fashion. Aesthetic matters as much as brand.

Poshmark

Broader demographic - millennials to Gen X primarily. Buyers value brands and quality. Think workwear, athleisure, designer items, and traditional fashion brands.

What Sells Best

Depop Best Sellers

• Vintage clothing (especially 90s and Y2K)
• Streetwear (Nike, Adidas, Supreme)
• Unique/one-of-a-kind pieces
• Trendy items from fast fashion
• Handmade and reworked pieces
• Vintage band tees and graphic tees

Poshmark Best Sellers

• Brand-name workwear (J.Crew, Banana Republic, Ann Taylor)
• Athleisure (Lululemon, Nike, Athleta)
• Designer items (Coach, Michael Kors, Kate Spade)
• Denim from quality brands
• Contemporary brands (Anthropologie, Free People, Madewell)

Listing Experience

Depop

Mobile-first design feels like posting to Instagram. Four photos max (plus video), description, hashtags. The interface is simple but limited. Photo editing matters - creative, curated shots perform best.

Poshmark

More structured listing process. Up to 16 photos, item specifics, size selection. Works on both mobile and desktop. More traditional marketplace feel.

Social Features

Depop

Feels like social media. Followers, likes, comments on listings. The Explore page features items algorithmically. Engagement matters but less structured than Poshmark.

Poshmark

Sharing is everything. You need to share your own closet multiple times daily to stay visible. Posh Parties, following/unfollowing, sharing other closets - more active work required.

Shipping

Depop

Flexible shipping options. Use Depop's shipping labels (USPS) or ship on your own. You set shipping costs. Buyers pay for shipping unless you offer free.

Poshmark

Standardized and simple. Buyers pay $8.27 for USPS Priority Mail up to 5 pounds. No weighing or calculating required - print the label and ship.

Seller Protection

Both platforms offer seller protection:

• Depop: 3-day window for buyer to raise issues after delivery. Generally balanced.
• Poshmark: Very seller-friendly. Limited returns - buyers must accept or open case within 3 days.

Poshmark has a reputation for protecting sellers better, though both platforms are reasonable.

Which Should You Choose?

Choose Depop If

• You sell vintage, streetwear, or trendy fashion
• Your aesthetic is curated and creative
• You want lower fees (3-4% vs 20%)
• Your target buyer is Gen Z
• You're comfortable with a mobile-first app

Choose Poshmark If

• You sell brand-name and designer fashion
• Your items appeal to millennials and older
• You prefer simplified shipping
• You're willing to share/engage actively
• You want a larger, more established audience

Or Choose Both

Many sellers list on both platforms to reach different audiences. Vintage band tee? Try Depop first. Lululemon leggings? Probably moves faster on Poshmark.

If you sell on multiple platforms, keep inventory synced to avoid overselling. Tools like Voolist now support both Poshmark and Depop alongside eBay, Etsy, and Shopify - making it easy to cross-list and auto-sync inventory across all your platforms.

Summary

Depop wins on fees (3-4% vs 20%) and appeals to younger buyers looking for unique pieces. Poshmark has a larger audience and works better for mainstream brand-name fashion.

The best platform depends on your inventory. Know your items, know your buyer, and list where they're shopping.